GCDS is Milan based brand, founded in 2015 by Giuliano Calza and his brother, Giordano. GCDS started as a digital project after a Milanese party called Giuro Che Domani Smetto (Italian for "I swear I’ll stop tomorrow"). Later, they decided to rename acronym to God Can´t Destroy Streetwear because it´s expressing something that´s going on.
“Streetwear, sometimes it’s too hard to define, it’s a place where young people
want to belong but still it’s a place of creativity for me so I wanted to make it as fun and as colorful as possible.”
Giuliano Calza, GCDS founder & designer
Contemporary streetwear label, with unique style
which is different from the dark one that currently dominates. Energic summer
wardrobe mix bright colours (apple green, red, yellow), wordplay with
a hint of irony, e.g. „sea-riously“, as Giuliano used in his latest
collection. The signature logo sweaters, in the very first year only in Korea over
5000 pieces were sold, belong among the most favorite model. Every piece is 100%
made in Italy.
Famous fans such as Russell Westbrook, Sashadidntwakeup, Kendall Jenner, Bella Hadid, Hailey Baldwin and many others are the proof of the extraordinary approach of this brand to streetwear. The label has opened flagship store in Milan, plans to expand in Asia. Clothes are sold in the most famous fashion retailers around the world. We are excited to introduce GCDS in Shatlé.
Instore: 10th of February (Saturday), 12-6pm
Online: 11th of February (Sunday), 8pm
Photo: Lousy Auber
Models: Dominika Sedláková (Mix model management)
Phil (New Aliens Agency)
Styling: Patrik Čeginik, Peter Vrábel
Edit: Patrik Čeginik, Erik Lakomý