The North Face
The North Face began as a San Francisco-based climbing equipment retail store, founded in 1966 by Douglas Tompkins and his then-wife, Susie Tompkins. The name was derived to evoke homage to the fact the north face of a mountain in the northern hemisphere is "generally the coldest, iciest and most formidable route to climb." The North Face's quarter-circle logo, produced by California designer David Alcorn in 1971, evokes Half Dome, a massive granitic monolith in Yosemite National Park.
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